Keyword Research: Identify high-ranking keywords relevant to our business.

On-Page Optimization: Optimize website content and meta tags with selected keywords.

Content Strategy: Create SEO-friendly content that adds value for readers.

Performance Tracking: Monitor rankings and adjust tactics as needed.

Goal Setting: Define clear objectives for the PPC campaign.

Target Audience Analysis: Understand who to target and tailor ads accordingly.

Campaign Setup: Create compelling ad copy and visuals; set up targeting parameters.

Monitor and Adjust: Review campaign performance regularly and make necessary adjustments.

Build Email List: Collect email addresses through sign-ups and promotions.

Segmentation: Group the audience based on behavior and preferences.

Email Campaign Creation: Design and write emails that engage each segment.

Performance Review: Analyze open rates, click-through rates, and conversions.

Analyze Current Conversions: Review current conversion rates and identify bottlenecks.

A/B Testing: Test different page elements to improve user experience.

Optimize Landing Pages: Ensure landing pages are clear, concise, and compelling.

Implement Changes: Apply successful test results to enhance overall conversion rate.